Internet trumps TV

According to surveys conducted by IBM suggest personal Internet time rivals TV time. Among consumer respondents, 19 percent stated spending six hours or more per day on personal Internet usage, versus nine percent of respondents who reported the same levels of TV viewing.

Audiences are more in control than ever and increasingly savvy about filtering marketing messages. This shift will continue to have a huge impact on the ways businesses and consumers interact. IBM’s “man on the street interviews,” conducted in New York City, put these study findings into real life context.